On March 12–13, Florence once again became the beating heart of Tuscan excellence as it hosted BuyWine Toscana 2026, the region’s most important B2B event dedicated to wine, culture, and international connections.

Producers from every corner of Tuscany gathered to meet buyers from around the world, showcasing the incredible diversity of our vineyards—from the rolling hills of Chianti to the coastal elegance of Bolgheri and the timeless charm of Montalcino and Montepulciano.

For us as a Tuscan tour operator, BuyWine is more than an event. It’s a reminder of why travelers fall in love with this region year after year: authenticity, passion, and a deep connection between land, people, and tradition.

What BuyWine Toscana Means for Travelers

The growing international interest in Tuscan wines reflects a broader trend: visitors are increasingly seeking experiences that go beyond sightseeing. They want to taste, learn, meet local producers, and immerse themselves in the stories behind every bottle.

And Tuscany delivers all of this effortlessly.

A Toast to the 2026 Season

With the energy of BuyWine Toscana still in the air, we’re excited for a new season of tours that celebrate the best of our region — wine tastings, countryside adventures, cultural journeys, and unforgettable moments shared with travelers from across the globe.

Tuscany is ready to welcome you. And after BuyWine 2026, the world is more ready than ever to come.