A new study presented just two days ago at “Fa’ la cosa giusta!”, Italy’s most important fair dedicated to sustainable and responsible travel, has confirmed a powerful trend: walking tourism in Italy is growing faster than ever. The latest dossier by Terre di Mezzo, based on thousands of questionnaires and national route data, shows a significant increase in the number of people choosing to explore Italy on foot, with 2025 marking another year of strong growth.
This is more than a trend — it’s a shift in how people want to travel.
Why more travelers are choosing to walk
The study highlights a clear rise in slow, sustainable travel, with walking routes attracting both Italian and international visitors. The numbers speak for themselves:
- Walking tourism continues to grow year after year, with 2025 showing a major increase in walkers across Italy.
- Overnight stays along walking routes are rising, boosting local economies.
- Younger travelers and first‑time walkers are joining the movement, drawn by nature, culture, and sustainability.
- Rural and inland areas benefit the most, as walkers spend more time in small towns and local businesses.
Walking is becoming one of the most meaningful ways to experience Italy — slowly, responsibly, and deeply.
Tuscany: a natural home for walking tourism
While the study covers the entire country, Tuscany stands out as one of the regions where walking tourism truly thrives. With its rolling hills, medieval villages, vineyards, forests, and ancient pilgrimage routes, Tuscany offers an extraordinary variety of landscapes for walkers of all levels.
Travelers increasingly look for:
- well‑marked trails
- authentic rural experiences
- local food and wine along the way
- cultural immersion in small towns
- routes that balance nature, history, and comfort
Tuscany delivers all of this — effortlessly.
Our guided and self‑guided walking tours: created for today’s traveler
As walking tourism grows, we’re proud to offer a collection of guided and self‑guided walking tours in Tuscany designed for this new generation of travelers.
Our itineraries offer:
- immersive routes through Tuscany’s most beautiful landscapes
- carefully selected accommodations
- luggage transfer on multi‑day routes
- authentic food and wine experiences
- flexible daily distances
- expert support before and during the trip
From the Chianti hills to the Val d’Orcia, from forest paths to medieval ridge trails, our tours are crafted for travelers who want to slow down and truly feel Tuscany.
A perfect moment to walk Tuscany
With walking tourism on the rise and more travelers seeking meaningful, sustainable experiences, there has never been a better time to explore Tuscany on foot.
Whether you’re planning your first walking holiday or returning to discover new paths, Tuscany’s trails are ready to welcome you — step by step.